Graphic Designer - Photographer

Brand Identity

Brand Strategy

Packaging

Illustrator

Photography

Videography


my works

Making it simple, yet significant.

- Don Draper, fictional character on Mad Men

Project 1

Perfactory

  • Perfactory Kit
  • Perfactory Kit - Strap
  • Perfactory Kit
  • Perfactory Kit - Journal
  • Perfactory Kit
  • Perfactory Kit - Internal
  • Perfactory Kit - Manual
  • Perfactory Kit - Manual Cards
  • Perfactory Kit - Manual Card
  • Perfactory Kit - Scent Card
  • Perfactory Kit - Scent Card
  • Perfactory Kit - usage
  • Perfactory Kit - roller bottle
  • Perfactory - name card
  • Perfactory Kit - Name Card

branding

packaging

 

Perfactory was born out of a love for fragrance and a desire to make scent exploration more accessible. Inspired by olfactory workshops, we set out to create a fragrance experience that could be enjoyed in the comfort of one's own home. Our name is a nod to our commitment to creating the perfect olfactory experience for each individual. We believe that everyone should have the opportunity to explore scent in a private and personal way, and our DIY fragrance kits make that possible.

This project aims to create a self- explanatory perfume kit for users to explore their olfactory journey in the comforts of their own home.

This project aims to create a branding and advertising strategy for Mattique. The final aim for Mattique is to develop an app that allow users to scan any object which reveals the objects' 'ancestors', educate them about the antiques that were once widely used, showing them the value of the antiques and is a platform forusers to trade and sell their antiques. The whole launching and execution will be strategized to lead target markets to the add developed.

Project 2

Mattique

  • Mattique - Business card
  • Mattique - Stationery
  • Mattique - Stationery
  • Mattique - Stationery
  • Mattique - brand guide- logo
  • Mattique - brand guide- logo
  • Mattique - brand guide - logo
  • Mattique - brand guide- logo
  • Mattique - brand guide - colour
  • Mattique - brand guide - typeface
  • Mattique - brand guide - examples
  • Mattique - Advertising campaign-insta
  • Mattique - Advertising campaign-facebook
  • Mattique - Advertising campaign-stories
  • Mattique - Advertising campaign-installation
  • Mattique - Advertising campaign-installation
  • Mattique - Advertising campaign - in public transport stations
  • Mattique - Advertising campaign - on billboards
  • Mattique - app feature - scanning objects and reveal ancestors
  • Mattique - app feature - antique's introduction & history
  • Mattique - app feature - antique's market values

branding

advertising

strategy

Project 3

Timah Whisky

  • Timah Whiskey - bottle design - front
  • Timah Whiskey - bottle design - back
  • Timah Whiskey - bottle cap design
  • Timah Whiskey - outer packaging

packaging

client-based

competition

This project is a competition based project collaborating with Timah Whisky. We are required to propose a concept and redesign Timah Whisky's bottle packaging.


Photography projects

Product Photography

Event Photography

Korean Snacks
Korean Snacks
Korean Snacks
Korean Snacks
Korean Snacks
Korean Snacks
Korean Snacks
Korean Snacks
Korean Snacks
Korean Snacks
Soba Noodles
Soba Noodles
Soba Noodles
Soba Noodles
Soba Noodles
Soba Noodles
Soba Noodles
Soba Noodles
BIT - Event Expo
BIT - Event Expo
BIT - Event Expo
BIT - Event Expo
BIT - Event Expo
BIT - Event Expo
BIT - Event Expo
BIT - Event Expo

Key experiences

Every great design begins with an even better story.

- Lorinda Mamo, designer

 


Internship

 

 

During my internship in IE Asia, Marketing Communications Agency, I made significant contributions to the idea and execution of the ground-breaking 'Life Begins at 50' event. This pioneer effort targeted senior folks, and I helped devised innovative methods, campaigns and create designs that catered to the specific interests and demands of this audience.

Freelance Photographer

 

Wedding, Event, Product, Portraiture

Freelance Videographer

 

Videographer and Editor of
Behind The Scenes - Nasi Lemak 1.0


Self-Initiated Project

BMW Shorties Competition

60 Seconds

Sometimes things happen the way they were for a reason. Sometimes, we just need a dip in our own past to move forward. Sometimes, we just need to learn to let go.

The short film <60 SECONDS> is a personal project where I teamed up with Flux and took on the role as the assistant director. Although we did not manage to make it into the finalist, but it was a wonderful expereince and I'd learnt a lot throughout the whole journey.

 



Education

Honours, Awards and Extra-curricular

Bursary Award, Chaiperson of Design Club

Throughout my 3 years BA(Hons) Graphic Design, I'd been awarded with bursary scholarship by FCUC. I'm also the Chaiperson of Design Club of year 2021-2022 where we've organized a few different events, activities, workshops and field trips, online, hybrid, and in physical.

 



about me

Chow Wye Zhen

Hey there! I'm Zhen, a recent Graphic Design graduate based in Malaysia with a passion in creative design. Although I may not have much industry experience yet, I'm excited to jump in and get started on this new adventure.

Throughout my studies, I've developed a love for photography, branding, advertising and packaging, and I'm eager to put my skills to the test in the real world. I approach each project with an open mind and a willingness to learn, always looking for new ways to push boundaries and create something unique.

When I'm not working on my craft, you can find me doodling and travelling. I believe that creativity knows no bounds and that it's essential to always keep learning and growing.

I'm thrilled to have the opportunity to share my portfolio with you and can't wait to see where this journey takes me. Let's make something amazing together!

Let's Connect!

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